UK Property Market & Real Estate Update December 2018 | Preston Baker Estate Agents

UK Property Market & Real Estate Update December 2018 | Preston Baker Estate Agents


hi today I want to try and deal with the
big question which I get asked more often than any other and that is why do
you charge more than your competition and that competition could be online
competition it could be traditional estate agents on the high street but I
think it’s a great question and the fundamental thing is we have to get to a
different question before I can provide you with my justification and that is
given the same house in the same location does it sell at different prices
dependent on its circumstances or does a house always sell for the same price
regardless of what you do now we can prove because we’ve tested it thousands
of times now that how you bring a property to market and when you sell it
massively influences the price which you achieve so I want you to consider this
question first imagine that you’re a buyer and you go
to see a property which has been on the market for six months it’s on the market
at two hundred and fifty thousand pounds you know there’s no one else interested
in it and remember it’s been on for six months how much would you offer for that
property on at 250 now consider the same house you go to view it and as you
arrive two other people are leaving as you’re there another couple arrives and
you know because the agent called you the day before that there are eight
other customers in competition for that property and they’ve told you that
bidding will start at twelve o’clock that day you decide it’s the one you
want how much do you offer now now clearly those two scenarios evoke
very different responses from customers and I’ve asked that question to hundreds
of people and every single time the second answer is greater than the first
and that’s because the context is different the circumstances are
different and therefore we pay different amounts of money for the house and what
we’ve done at Preston Baker is we have researched and tried and innovated to
work out what is the best method for getting people the most amount of money
for their home because the thing to remember is that
this is this is one of your most valuable assets so the question can
never be who will offer me the cheapest price to sell it the question
must be who will get me the most value for it who’ll get me more money for it
after I’ve paid their fees it’s you know the difference between the two which is
the key question and my feeling now having tested two different methods on
over 3,000 sales over a really buoyant market and a less buoyant market is that
our Property Launch method sells homes for three point eight percent more than
traditional marketing which is far more than the value of our fee so we create
value for our customers and that’s why of course the actual cost of delivering
that value is more therefore the charge is more but our customers end up with
more money in their back pocket and I really feel for the emove customers who
in the last couple of weeks have paid money up the front they paid a thousand
pounds up front the company has gone into administration and there are
thousands of these people and they’ve got nothing for it they don’t have a
sale they weren’t on a no sale no fee deal so I think that’s you know that’s
really sad so as we go into 2019 I want to really try and fly the flag and argue
the case for not dumbing down a state agency and being a race to the bottom of
all we just put it on Rightmove and Zoopla and operate from a call center
and wait for it to sell actually we want to be really energetic and really
proactive to make a sale happen under circumstances which leave you with more
money in your back pocket and in order to do that we need to obviously do more
work and doing more work means that we have to charge more but you’ll end up with
more money in your back pocket so really excited about 2019 a team I think it’s gonna
be a fantastic year for us because I think there’s never been a better time
for agencies to have the courage to actually say let’s do more for our
customers and get them a better outcome so hopefully that could be for you in
2019 and I look forward to speaking with you thank you

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