Twitter Marketing For Real Estate Agents (Ep79)

Twitter Marketing For Real Estate Agents (Ep79)


Twitter is an extremely popular social media
platform and many millions of people go on there every single day. Today I want to talk
about how you as a real estate agent or rental manager can use Twitter to target people in
your local area to get more customers to get more lead or even to find people who are potentially
going to sell their property. Hi I’m Ryan McLean from PositiveCashflowAustralia.com.au
and traditionally I help people find positive cash flow properties all over the country.
One thing that I wanted to target today was real estate agents and managers who I don’t
usually speak to but I just wanted to show you a technique that I’ve learned where you
can GA target people. That means that you can target people in the area that you’re
in who are interested in looking at a property to buy or to rent or so forth. So let me jump
on my computer and I’ll show you exactly how it works and exactly how you can use this
technique and start getting leads today or tomorrow or the next day. Alright guys so
I want to show you how to use tweeter to market real estate service or your real estate firm
and how do you know when is out there in your local area as well. So not just all over Tweeter
but also in Australia and in your local area. So we’re going to use a tool called ‘advanced
search’ which is at twitter.com/search-advanced but you can go onto Google and you can type
‘Tweeter Advanced search tool ‘or ‘Twitter search advance’ and its going to bring up
that tool for you. So what we can do is we can use this tool to look for people who are
using certain keywords or certain phrases and we can actually narrow it down to our
local area. We can type in ‘buy a house’ and where should we look, let’s say any you’re
in ‘Melbourne’. Then we just click Search and what is that going to do is going to look
for people who have the phrases ‘buy and house’ in their twitter feed. So you can see you�re
going to have a lot of ads and people who try to mock you on Twitter. You can see this
person saying �I am so over bunkbeds, someone rich please buy me a house..� Ok, well that
looks like a kid so we are not going to deal with that.
We can see here this person dragon roost said �lol to the old generations way of thinking,
I cannot save enough to buy a house in two years with the job that I have.� We can
see this person thinking about buying a house but that they obviously don’t believe that
they can afford it. We can just hit reply to that and we can talk something inside,
you can say �I�ve already done it, don’t lose hope, it is achievable if you think outside
of the box and all over your expectations.� I’m not telling them �go to this particular
page sign out with me�. I’m opening the doors of communication and if they want to
then go ahead and look at my profile, then they will see my website maybe, they must
sign up for my email news letter or if they are ever going to buy a house they might think
of me. If we go further down we can see this person
Ricky “I hired a financial advisor to help me with the budget in order to buy a house
by the time I’m 25”. Alright so that’s great so we’ll look at Ricky�s profile, we can
say that they are in Melbourne, we can see some of the other things they have written,
they obviously love Simpson’s� We can here reply to that and I have already done it.
I answered “Go Ricky! Buying a property can be a great move forward. You’re looking for
positive or negatively geared properties or a home”. So I asked the question and hopefully
he will tweet back and then we can open up a conversation. Maybe I can direct him into
the free eBook that I have and helping out along the journey.
You can see that one is from Mike McYardnie who is I guess what you call a property expert
and you can scroll down, you are going to have to filter through all the flaws because
something of that’s good but most of it is going to be pretty rubbish. It does come down
to experience using that tool- knowing what keyword phrases to search for but using simple
ones like �buying a house’ or ‘house renting’ or ‘buy a house’ or �buy a property� is
going to get you started. Here is Rebecca Maree saying ‘buying a house or travel to
Europe, why can’t I have both?’ Let’s reply to that I’m going to say ‘you could have both
if you invest in positive cash flow because it will pay it for it self so it could pay
for you trip. Tweet your real estate agent, you could say what’s your budget- maybe you
could do both�. Then you keep scrolling down and you can keep looking at more but
there is an example of people buying a house. If you are rental manager you could also do
it for that. So let’s go to the advanced search tool again.
Let�s type in ‘place to rent’ maybe someone is saying ‘I need a place to rent’. Where
should we look? Let’s just go to Melbourne again because it’s easy and we’re just clicking
search and we can see people tweeting here. Someone is saying ‘finding a place to rent
is exhausting but it feels necessary, anyone else looking for a place?’ I am going to hit
reply and say ‘that shouldn�t be exhausting, what are you having trouble with? Maybe I
can help you out.’ As a real estate agent you can say that or you can tweet that person
and you can say that to them. Then we can see ‘if anyone know someone who would like
to rent three bedroom place in Melbourne to some nice people let me know, homelessness
is baltz’ meaning they’re obviously not happy with it. So you got someone who’s looking
for a place to rent so you’ve got a rental property, you could hit reply to that and
you could say ‘I’ve got a place to rent in Melbourne, what do you think of this one?
Give me a call, I’ve got others on my books as well. What’s your budget?’ You could do
so many things with this. Then you can keep scrolling down and do that. So there is a
way that you can use tweeter as a real estate agent in the local area to get leads and to
drive awareness to you and to your brains, into the properties that you have. So I hope
that that technique was useful for you, pretty simple- you’re just doing keyword search like
you would in Google by UGA targeting it so you�re making sure that the person is within
your area and then the important thing is that we’re not spamming them. We’re not going
to go out, we’re not going to tell people buy this property, here is a great property
for you because we just read a tweet that’s a 130 characters long. We don’t know exactly
what they want, the whole idea of this marketing strategy is to open the doors with this potential
investor or potential client, to get them to know us, to get them to understand us and
then hopefully that will lead to a sale or commission or whatever in the future.
If you want more videos articles & podcast like this one, generally aimed at investors
and people looking at property rather than the agents and rental managers and people
who are supplying them. However, if you want more videos head over to PositiveCashflow.com.au.
If you are on YouTube or on iTunes then please hit the subscribe button which means you won’t
miss another episode. Until next time stay positive!

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