Instagram For Realtors – Real Estate Agent Marketing


– What is up, everybody? Trevor Jones here. Today I am with Mike Sherrard. He is a realtor that’s
known as the Purple Realtor. He is like a top 30 social media guy. And he helps people with branding, social media lead
generation for real estate. He’s got a ton of information
he’s gonna drop today all about using Instagram
to grow your business. Welcome, Mike. I’m super excited to have you here. Super excited to learn from you, bro. – Hey, man, what’s up? Thanks so much. I’m stoked to finally be on yours. We had an awesome time
on my channel last time, and the feedback was absolutely amazing. So now I’m excited to
hopefully return the favor. – Dude, I am jazzed to have you. I love Instagram, but I just
kinda stalled out on it, man, ’cause I used to post. And then it seems like, and
correct me if I’m wrong, but in the beginning
people would just post everything to the Instagram feed. And then pretty soon it
looked like the feed was, everything was shot in
Fiji with a supermodel with a waterfall in the background. And it felt like it was too competitive. Is it still like that, or
is Instagram a place to be if you’re a realtor trying
to grow your business? – I think Instagram’s the place to be to build your personal brand and then Facebook’s the place to be for generating leads. Now, if you build your
personal brand properly, as I managed to do on Instagram, I generate leads organically
just from people DMing me. But I think it’s still the place to be if you wanna build your
brand, become top of mind, build connections and relationships with local people in your city, and overall have a strong
presence across the board on the relevant social
media channels in 2019. – Awesome, I love it. Let’s talk about all those things. And before I do, let me just, let’s just get a quick background on you. How long have you been doing real estate? – Two years, man, two
years it would’ve been in April this year. So we’re trucking along. – Wow, two years full
time, and you’re how old? – 26. – You’re just a child. Like I said before, I’ve got
kids older than you, Mike. Several of them. That’s amazing. And how’s it going? Tell me, just tell us so we know, how did you do your first year? What was your GCI year one? – Definitely, so my GCI in year one was, I believe, $124,000. – That’s amazing. And for people that don’t know, they’re maybe just jumping in, the median income, the
median GCI for real estate around the world, where are you located? – Calgary, Alberta. – Okay, so you’re in Canada. The mean GCI here in the US
is like 35 or 40 grand a year for a real estate agent. And you did like three times
that your very first year. And how about year two, how did that go? – We just broke about 250. – That’s amazing, man. Congratulations. Good for you, so you’re killing it. And how much cold calling
did you do in all of that, and door knocking? – Yeah, man, so it’s really interesting. I was on a podcast earlier this morning, and I was talking about that. And I had a great chat
with Chase and Miles, too, about prospecting. And what I realized is that for me, I tried door knocking. I tried cold calling. And I realized cold
calling just wasn’t for me. Now, up here in Canada, at least, it’s illegal to target FSBOs and expireds. So we don’t necessarily have the luxury of getting some of the low-hanging fruit. So for me- – The curmudgery, the pain and torture. – (laughs) Yeah, truly. But what I realized is that I like to get in front of people. I love the person to person business. So for me, door knocking
was the way to go. And I ended up door knocking in minus five in the snow, in the dark
the very first night I got licensed. And I picked up two listings
my very first night licensed, between six and seven
hundred thousand dollars. – That’s amazing. I mean, I think that’s
the big lesson here, is that everything works if you do it. And for me, dude, I hate
cold calling, never done it. Hate door knocking, I don’t
know which I hate worse. Never done it. Even though they can be effective, it’s just not for some people. And now that you’re into
your third year now, what do you do for prospecting? What do you do to generate business? Is it still door knocking, or no? – No, now, so as of 2019, I
haven’t knocked a single door. Now my business is completely automated. So I now used targeted
Facebook advertising and some creative strategies
in the Facebook lead ad world. I also leverage things
like automated chat bots with artificial intelligence
so that I can essentially have my lead generation on automation. So I was actually, ironically, the top producer in my
brokerage in January while I was sitting on the beach in the Maldives and Thailand. – That’s amazing. – So yeah, it was, because for me, Trevor, I did really well at door knocking. And I created a lot of listings, and I built my brand. And that was great. But I had no life. It wasn’t giving me the lifestyle aspect. So while I was generating business, I had nothing to show for
it other than financials. I couldn’t step away for vacation, or else I’d lose business. The only time I was getting business, when I was putting the boots on the ground and driving hard effort,
getting rejected all day. So I realized that there
had to be a better way. So when I dove into Facebook ads and I started using
those but then pairing it with automation, that’s
when it started building a true business around it. And now, if I wanna scale
my real estate business, I just add a bit more to my budget. So now it’s basically an automation. So between the DMs I get on Instagram and the leads I have coming
steadily through Facebook, I don’t have to prospect anymore. – That’s the dream, man. Now, we’re gonna mostly
focus on Instagram here, but just real quick, I’ve been hearing about these bots for a long time. Was talking to Josh Smith, you know, the other day about, or a
few months ago about bots. And he’s saying that’s the way to go. Do those work, or do
people go, oh, I can tell a bot’s talking to me. These are automated responses. Does that actually work, A, and how hard are those to set up? – Yeah, so they definitely work. They work super well
because it’s still somewhat in its infancy. It’s kind of like Facebook ads
before they became popular, where people didn’t think anything when they saw a sponsored ad. They thought it was just
kind of organic content. Bots are still relatively
in their infancy. For us, as entrepreneurs, sure, we know that they’ve been around, and we know that it’s a bot because we’ve got a different perspective. But for the general public, they actually, it actually makes the
process quite easy for them, because if you set up a bot properly and you don’t just use a templated one, you can make it so that
it’s very conversational and it doesn’t seem so scripted. Also, if you use things and incorporate third-party platforms like Dialogflow where you basically incorporate
artificial intelligence, it can respond as if it’s you. So you can get very
trick results with them. And for me, as I mentioned with
the lead generation aspect, when I first got started
with Facebook lead ads early 2018, I would have to
pull over on the highway, call a lead, ’cause you
get the highest conversion within the first five minutes. And it was consuming my life. Even though I was generating leads, it was still consuming my time and effort. But now, where a bot can just basically go through its flow, pull
the correct information, spit it to you in an
email, and then suddenly I can follow up with them
when the time is right, it makes the process of your leads so much more effective and efficient. – Wow, that’s amazing. Now, what does it take
to set up a bot properly? – Now, that’s when things get
a little bit more complicated. It’s really easy to create
very simplistic bots. You can go through,
and it’s very intuitive and quite natural to do once you’ve looked at maybe one or two YouTube videos. But in order to set up very technical ones that are like, the 33 touch points from Gary Keller’s “Millionaire
Real Estate Agent,” where I have that where
I can nurture clients, the eight-week qualification systems, that becomes a bit more intense, because you need to use different flows and different things like that. And it can be done, but it’s good to get a bit of help. So I’ve created a lot that
I’ve started giving people who use some of my programs
and stuff like that, just to give them so they can download it. And then suddenly they
don’t have to do anything. They just plug and play. – Do you actually have something that you offer people,
just buy something from you and they just plug it in and they’re done? – Yeah, so- – It’s gonna work no matter
what market you’re in? ‘Cause you’re in Canada, I’m the US, different price points and all that. – Yeah, so it doesn’t matter. So I’ve got some templates
for some of my bots, some of the highest
converting ones that I have. And basically you could
download the template. And then you can edit
it however you see fit. So for me, I’ve got a
different average price point than maybe in Phoenix. So all you have to do is go
into your ManyChat account and change a couple values, and it’s done. So you could download the template, and suddenly you’ve got all of your bots ready to rock, all built out, because sometimes people are gonna charge five, $10,000 to build out all
of these bots professionally. I’ve done it once, and now
I’m sharing it with people so that they can get similar results. – And you mentioned ManyChat. Is ManyChat the app you need to use that? It’s the same thing Josh mentioned. – It’s the app to use,
because it’s very cheap. You can start for free if you wanna have a really effective home
message on your Facebook page. But if you also want to
have all of these flows, it’s only $10 a month. And it’s the most effective one. You can have it answer
questions in your website. It’s very intuitive and very good for Facebook ads, pairing it, as well. – And do you want to
have ads and ManyChat, or is it when you use ManyChat with just organic stuff? – Both, so you can actually use ManyChat, and this is really
cool, but you can use it to automatically pull up conversations for anybody that’s commented on your post. So if you have a post saying,
I’ve got an open house coming up, comment below if
you want more information, as soon as somebody comments, it automatically opens up a conversation on their profile for you. And then you can
automatically send them down the little flow, and they
get all the information. They’re now in your CRM for ManyChat, and you can keep in touch with them with a 98% open rate. So it’s really cool. And they just two weeks ago launched advertising natively within ManyChat. So it’s syndicated with Facebook lead ads. So now you don’t have to go
through Facebook lead ads, input your ManyChat bot, and all of that. You can do it right from ManyChat with a couple clicks, and
boom, bang, you’re done. – Really? – Yeah. – That is amazing, wow. And do most people feel
like they’re talking to a person, or could they go, oh, I can tell this is a bot, I’m out. – Most people, honestly,
don’t really care, from the feedback that I’ve got, because if you’ve got it structured right, it’s as if you called
them and just banged out a few questions. But the good part about
using something like ManyChat or any automated chat bot is the fact that they can answer on their own time, because we know why cold calling sometimes has some pushback, is
that in today’s world, it’s quite invasive,
because you’re basically asking somebody to respond
when it’s convenient for you, not when it’s convenient for them. – Right, right. – But with Facebook,
they’re already on Facebook all day anyway. So for them, it’s just a
new message that pops up. They can answer it whenever they see fit. The open rate’s about 98%. And they go down the flow,
and it’s pretty simplistic, ’cause it’s a couple clicks on their part. No typing, no nothing like that. And it’s done. – Wow, that’s amazing. Now, can ManyChat take that data and import it to your personal CRM that you’re using, whatever that may be? – Yeah, so you can use
something like Zapier if you wanna zap it over
and integrate it that way. And ManyChat has their
own native CRM, as well, which works super effective for broadcasts and nurturing campaigns
and anything like that. But you can certainly
use Zapier to zap it over to your CRM and do it that way. – That’s all super exciting, ’cause I’ve been hearing about it. It’s like, ah, just one
more thing on my plate, ’cause I’m doing so many things right now. But now you’ve got me
re-motivated to get into that for both real estate and
my video thing that I do. Does it work, obviously
it’s great for real estate and if you have, like, you have
digital courses, don’t you? – Yeah, so I’ve got a
course on Facebook ads. I have a course on Instagram. The Facebook one’s paired
with the ManyChat template so that people know how to
automate their lead generation. But it works great for any industry, whether it be service-based,
product-based, for any of the people that I help with online marketing
and personal branding, whether they be a small business or in a product launch. It really helps convert Shopify sites. It helps set appointments. It’s the way to go. And I truly believe that every business and every Facebook page should have one. – Okay, you’ve got on me. Josh Smith told me to get
on it like three months ago, and I’m like, ah, it’s just too much. You got me re-excited about it. I’ve gotta do it for
both of my businesses. I did not even mean to talk about ManyChat and bots today, but you got
me all excited about that. Let’s go ahead and talk
about Instagram now, Mike. One thing that is super
apparent on your feed is that you have a purple
BMW, which is super sweet. I love it. I’ve had a Beemer before. I want another one at some point. Do you feel like having something like a purple Beemer is important to stand out on Instagram,
or can you just be some regular shmo? – I think it’s 100% being a regular shmo, because for me, of course, I did it not to stand out on Instagram
or anything like that. I did it, and we can get
into that conversation, but I did it for my own brand. But it certainly hasn’t been the catalyst to growing my following or building a personal brand on Instagram. At the end of the day, the stuff, I look at three pillars
when posting content on Instagram and building your brand as a real estate agent
or any entrepreneur, which is authenticity,
transparency, and vulnerability. So people resonate more
with just the average Joe flipping their phone open and recording, because it’s so much more raw, authentic, and real and relatable
compared to somebody that maybe just has the more curated, posted and staged photos, because then we don’t know what that
person’s actually like, because you could look like a baller or a boss with your purple car, and it’s all staged, and it looks sexy. But if you’re actually an asshole, that’s not gonna go over very well. But if you’re able to build
connections with people by showing them your true personality and being open with them
and honest with them, that’s when they become
part of your journey. And that’s when you become relatable and brought down to their level. – Now, you’re saying being all relatable and not staged, but your photos are all pretty great on your feed. Like, in the stories, I know stories tend to be more natural. But I mean, do you ever
post more relatable, non-staged stuff on your feed? – Definitely, so for the first two years, from basically February
through February of this year, I did 100% non-professional,
all flip phone, or I guess front-facing phone photos. I didn’t do any staged photos. I didn’t do any of that. Everything, in order for me to build my first 10,000 followers
and to build a business where leads automatically
flow through my DMs, was all by using this. I didn’t have anybody taking photos. The only transition- – You’re talking about feed, not stories, specifically right now. – Feed, straight feed is all my photos were just me with this guy right here, which we all have, and just taking photos in the moment. You’ll see photos up
there, there was an agent doing a demonstration last
week down in Australia, and he sent me a photo
that they were going through my Instagram feed using examples. And one of the examples they were using was I was out door knocking,
and this elderly man wanted to share his story with me. So I sat down on his doorstep. We had a drink together, and he shared his life story with me. But I took a picture of that. So I always take pictures
if I’m out door knocking, if I’m cold calling, if I’m networking, if I’m at an open house. I always use this. The only time I transitioned on my feed to more professional content was when there became a desire for me to start putting out more professional stuff in terms of my marketing agency and building up a bigger
entrepreneurial space. But to build my foundation,
everything was with this. – Really, okay. Now, what you suggest that
people do that just start, like I spoke at a brokerage
about a month ago. And I said, how many
of you have Instagram? And like three people, I’m like, three people
out of this whole room have Instagram? Are you kidding me? What would you tell somebody, because the average real estate agent is like my age, not your age. And a lot of people my age don’t have or actively use Instagram. What do you tell somebody
who’s just getting started with Instagram? How do they build a following
and generate business out of Instagram? – Definitely, so there’s
a couple cool tricks here. Now, the first thing is in
terms of the importance. We know that Instagram has
one billion active users. And it’s the most prominent
social media platform in 2019, especially for photo-based
and video-based content. Now, you need to go,
as a real estate agent, where the market is. And the market is evidently speaking that they are on Instagram. And one thing that we need to be aware of is that we’re in an
industry that is currently undergoing disruption by technology, whether you have Amazon
coming into the business, you have more tech-based
brokerages like Compass and Redfitz. You have a lot of
dynamic changes going on. And whatever happens over time with the real estate industry, if the experience changes, if the role of a real estate agent changes, all that you’re left with is your brand. That’s all you’re left with. So you need to realize that over time, you need to start building that brand so that regardless of what happens, you are seen as the go-to
person in this space, not the latest and greatest technology, not the new hot, shiny penny. You are the person, because
people see value in you. And the best way to do that
is by sharing your journey and getting people engaged on Instagram. Now, in terms of growing a following and starting to build a
bit of a foundation there, one of the tips that me and
a lot of the local startups in Calgary that have a
presence on Instagram do is the following. The first thing you need to do is look at what are some of the
hottest, most trending local businesses in
your city, whether it be a coffee shop, a restaurant,
a popup, ice cream store, any place that has their
own active Instagram account with quite a substantial following. That’s step one. Step two, you need to hire a photographer that has an Instagram account. So you can go on Facebook and go to any local groups, and you can just say, hey, I’m looking for a
freelance photographer that just wants to build their portfolio. And all of my photographers
in my first two years that I used, the rare
times, were all free, because they wanted to
build their portfolio. They wanted my exposure. So it was a collaborative network. So they have an Instagram account. But then the location
has an Instagram account. So here’s what I would do, is we would go to all of the popular,
vibrant, hip locations in our city. And we would get the photographer to take a photo of us there. Now, what happens when you do it that way? One, you get a photo in a
popular area that’s searched So when people are searching that location on Instagram, whether they
wanna take their friend there or go there and check out
what they have on their menu, you’re gonna show up. But also, the photographer
has an Instagram account. So you get them to share your photo on their Instagram account. But then the business
has an Instagram account. So oftentimes they will
share your photo, as well. So all of this cross-pollination by leveraging other people’s accounts who are involved in the
content creation with you truly helps you scale quite rapidly within your space. And it’s also building
your brand awareness within people that are looking to go out. – Wow, that sounds brilliant. I mean, you’re hitting up multiple places at the same time. So you’ve got location,
you’ve got photographer, you’ve got the business owner, and everybody’s got their own following. And people are following that location. So, and are you gonna get
natural followers from that, or are you gonna have to
follow, follow, follow people? – No, it’s all natural
because what happens with these businesses
is every single time, at least up here in Calgary, businesses are stoked to see people
share their content. So they might not share your feed post, but here’s what I do, is
every time I would post on my feed, I would click the little paper airplane button
and share it on my story. And they’re a lot more
likely to share things on their story, because
it’s not as curated for a business. So I would share it on my story. I would tag the business. I would tag the location, and
I would tag the photographer. So now we have three
different things tagged who are likely, and you can
evidently ask them, as well, who are gonna share your content. And a lot of people
have a lot of patriotism towards local business and small business within their city. So they wanna follow
people that are becoming associated with that. So everybody that’s been following me from this style of content creation have all been local millennials within my city. – Wow, that’s amazing. Now, you’re talking about
using a photographer and following people. What about in the very beginning? You said you didn’t use a photographer. So what did you do for
those first two years before you started doing that, which sounds like a more
kind of advanced strategy. What if you’re just brand new, and brand new agent, they’re a little shy. They don’t wanna hit anybody up. They just wanna start posting. What do you tell somebody who just barely, they’ve got two followers
and three photos, and they might be, some people, I mean, I do it, you do it, but some people might be afraid to do the strategy you’re talking about. What’s a lower level, entry level kinda? – Definitely, so lower level, if you wanna build your
following, is a couple things. One of the biggest
things that I like to do is I leverage websites like Meetup.com, where you can go find groups of people that have similar interests
and passions to you, whether it be road biking or fitness or health or wellness, whatever. You can use Meetup.com
and find different meetups on a weekly basis that are resonating with your passions and hobbies. So what I would do is
would go to those events. And then I would just take a selfie with the people in the background who also attended the event, because what people like is a
feeling of involvement and engagement and being
a sense of a community. So people love seeing photos of you out and about, taking action,
but surrounding yourself with other like-minded people. So would go to these events. I would just flip a selfie over it, get everybody in the photo, and suddenly it looks like I’m out enjoying myself, building connections,
expanding my network, but doing something that I love. I would also, again, go
to these local businesses. Buy a coffee, hold up the coffee, and just take a selfie at the business. And then you might not have
the photographer to tag, but you still have the business to tag. And then in terms of real estate, it was just simply leveraging every single opportunity that I had. So I wanted to build this raw journey where people aren’t gonna see that it’s an overnight success. They’re not gonna see
you go from zero to 100. I wanted to bring people along with me so that they felt like they were a part of wherever I was going. So I took them on every
journey that I went through. If I was at, showing properties and there was something
quirky at the property, I would start posting stories about it. If we were out at an open house, I would do a preview video. Wherever I was, I was
always flipping this open so that once a day I would
have something to post, ’cause people over-complicate it. But all it is is sharing what you’re doing on a daily basis. People feel, unfortunately, like you need to have this curated content, that it needs to be professional, that people are only gonna look at it if it’s sexy and glorified
and very over-the-top. But people much more relate to the newbie and the underdog who are coming up and just sharing their journey
and being real about it. – Love it, love it. So would you say once a day to feed? – Once a day is what I did
for the first two years. Now, here’s the thing. And a lot of people ask, Mike, how often should I post on Instagram and that kinda thing. Post as often as you can 100% commit to and be consistent about. So if you can fully commit to posting twice a week every single week for the rest of the year, and that’s all you truly believe that you
can be consistent with, then do that, because what people do is they say, all right,
I’m starting this Monday. I’m gonna post every single day. And within seven days, they’re burnt out. And now they have no content
for the rest of the month. So just commit to yourself,
and start with twice a week. And then go to three times a week and then five, and just scale gradually as you become more comfortable, because as you alluded
to, sometimes people are shy to get used to this. I didn’t like taking selfies. I didn’t like being on video. So it took a while for
me to become comfortable with always flipping the phone out, not worried about comments
or what people would think or what people would say. But once you get in the groove, you’ll realize how enjoyable it is and how people are
giving positive feedback on you sharing your journey. – Awesome, now, currently
are you once a day on feed? – Now I’m not once a day on feed. So now I’m actually more like three to four times per week,
but higher quality content, because I realize that now, based on where my business is transitioning to, I still do the flip phone,
or the front facing phone videos now and then, just to, again, share some stories, because sometimes if something pops into your head and it’s a great-ass idea, record it. But I do have some professional stuff, because now with my online courses and my marketing and stuff like that, I have to post with very strategic intent in order to get very specific engagement. So things have shifted a little bit. But when I was 100% solely
a real estate agent, it was all this all
day, baby, nothing else. And that’s all you need. – And stories, how often
are you posting stories? – Every single day. The thing that you need to realize is the feed is like the published movie. And the stories are kind of like the raw, uncut footage that are behind the scenes that everybody wants to see but doesn’t usually get access to. So the good thing about
stories is that it is uncut and it does give you an opportunity to share your real personality. And a lot of people are scared to share their personality. But what you need to understand is that there’s going to be some
people that like you, and there’s going to be some people that don’t like you. And that’s completely okay, because if people can tell that
they don’t like you from getting to know your personality on your stories, you guys
wouldn’t be a good fit and you wouldn’t jive as
clients working together. But if people see your stories and they like what you’re doing and they resonate with your personality and they get excited to see
you and what’s coming up, then you know very well that’s
gonna be a great client. And oftentimes they’re
gonna be reaching out to you instead of the other way around. – And you’re awesome. And you’re multiple stories
a day, like all day long? – Multiple stories a day, exactly. So if there’s a day where I’m overwhelmed and I’m too busy, I just
share other people’s stories. I go to somebody like yourself or a Gary V or Andy Frisella or Ed Mylett. If they’ve got a great
post that comes out, whether it be a video or a quote, feel free to share that content. It doesn’t have to be you all the time if you’re overwhelmed
and you’re too stressed. But whenever something is happening, try to make sure you just whip it out, even if it’s just one clip a day for people to build a bit
of a rapport with you, because with Instagram, you need the like, know, and trust factor. So if somebody sees one photo from you, they might like you. If they start to see
consistent photos from you that are very similar in intent, they’re gonna start to get to know you. When they start to trust you is when they see your stories,
they’ve built the rapport with your personality, and
it’s become consistent. So that’s what you wanna do over time, is to show people an inside glimpse at who you are, what
you’re like to work with, and what you’re all about. And that’s where stories come into play. – Love it, and what
percentage of your stuff actually has something
to do with real estate in both stories and feed? – Definitely, so for the first two years, basically 100% of my content
had to do with real estate. – Really? – But I like to use the 80-20 rule. So the 20% was very 100%
specific real estate stuff. So it was listings, and
it was stuff like that. The other 80% was me out
doing real estate activities, whether it be door knocking,
whether it be cold calling or an open house are anything like that, but putting a personal spin on it, making sure- – Would you do that again? – 100%. – Started now, you would
do 100% real estate, just- – I would do 100% real estate, but 20% is business specific. – Right. – And 80% is personal specific. 80% of your photos should
have your face in it. And you can put a personal twist on it. So if you’re out door knocking and you got rejected, you
can make a description about overcoming rejection
so that people can see how you’re putting a positive spin on something negative. So I always like to put a
personal spin on the 80%. But all of it had to do with
my journey in real estate. – Got it, got it. I freaking love it. So what are your final
tips, like one, two, three, do this starting today, real estate agent, to crush it with Instagram. Go, three, the most,
and it could be repeat. Just the three things you
gotta start doing now. – Definitely, so step
one, identify your brand. You need to look within and see what you’re passionate
about, what your hobbies are, because nobody can be a better
version of you than you. Everybody, when they’re
building their brand, they try and emulate Gary Vaynerchuk or Ed Mylett or Tom
Bilyeu or Tony Robbins. Nobody can be a better version of you. So you need to look
within, see what you want your voice to be, what you
want your message to be, and the style of content
that you want to create, because if you start creating content that’s very motivational and inspirational and then you start
creating content over here that’s on a completely separate path, there’s no consistency there. So that means you’re gonna
lose followers over time, because you’re losing
your audience’s attention. So step one, identify your brand. Step two, build a consistent business plan that you truly believe
you can be comfortable with committing to. So whether that means two times a week, three times a week, make
sure you don’t miss a beat, because people want to
consistently see you. Otherwise, you’re not
gonna become top of mind, and they’re gonna go on to the next agent that’s crushing it on social media. And then step number three, make sure you’re using video content. Trevor’s the master at this. But you want to make sure
that you’re highlighting your personality, because
if you just use photos, there’s no way for people to truly get to know the real you. So don’t be afraid. If something pops into your mind, for me, one of the biggest tips I can give is that if you’re looking
for content to create and you don’t have an idea for today, either go to your
favorite YouTube channel, filter it by most popular videos, and pick a couple and
put your own spin on it, or any recent book you’ve read or podcast that you’ve listened to, share what you took from that message. It’s super easy. As agents, I know you guys watching are all constant learners. Take anything that you’ve just learned and put your perspective
on it in video form. Share how it impacted you. Share your takeaways, because people love to see how you’re learning
and how you’re scaling your business. So those are my three tips
that you need to implement today if you’re getting
started on Instagram. – Dude, those are awesome tips. Where can people go if they
wanna reach out to you, if they’re interested in your courses? How do they connect with you? – Definitely, so the two
main places right now are you can check me out on Instagram. My hashtag, or my handle is
mike underscore sherrard. Or you can check out my YouTube channel. And I’ve got a ton of content on there about Instagram and
advertising and the like. And if you guys get sick
of the free content, feel free to reach out to me, and I’m more than happy
to help you guys out any way that I can. – And your YouTube channel name is? – Mike Sherrard, baby, nice and simple. And I like to keep it that way. – Perfect, brand yourself. Dude, we’ve got, there’s
some amazing nuggets. Please check out Mike’s other content on Instagram and YouTube. And you probably want his class. Hit him up, I’m sure you could DM him on Instagram and he’ll hook
you up with that stuff. Thank you so much. I can’t wait to see the
content you put out. I can’t wait to see the
kind of stuff you implement from what Mike did. And by the way, he’s got a playlist, which I’m gonna link to right up there. That’s gonna be his, and you’ve got an Instagram playlist, right? – I do. – Pointing to one, Instagram
playlist right there. Don’t forget to subscribe
right down there. And I can’t wait to see the
stories you have to share.

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