How to Shoot Real Estate Video / Filming Techniques and Workflow

How to Shoot Real Estate Video / Filming Techniques and Workflow


hello guys my name is Hugo. today let’s talk about real estate video productions and this is gonna be our location. what is real estate video production? photography has been and will be a very reliable marketing tool for selling properties, but pictures don’t really share real experience of being inside of the property, like video does. video will never push away pictures and there is no need for that. video works as an addition that’s why in real estate videos we don’t have to show every single closet or sometimes even we don’t have to show every single room, if it’s not important what you need for video is highlights of the house, the best parts of it. When we shoot luxury multimillion real estates like this house, we have to produce the product that will stand aside with beautiful pictures, and believe me, for those kind of properties Realtors always hire the best photographers, because they don’t want to take chances. in such real estate’s views are really important and that’s where you have to push your camera abilities to the limits. high dynamic range is extremely important. pictures have an advantage, they can be shot in multiple exposures and blended in one. shot with flashlights to overpower interior lights against very bright exterior. but with right equipment, knowledge and techniques we can achieve pretty impressive results. let’s talk about the equipment I use. so this is canon Eos R, which is about $800 dollars camera and it has Tokina lens 11-16mm f 2.8 with autofocus, and it’s very inexpensive lens. it’s only $400. it’s a 4k camera and it has a great image stabilization. that’s enough for lifestyle shoots, but it’s not enough for our purposes. that’s why we need to use a gimbal. i have a zhiyun crane 2 that will do the justice just fine. the reason why I use gimbals and not Steadicam is simply because of ease of use and because gimbals perfectly hold the horizon and that’s really important for our task. this is a great setup for starters I’ve used this camera setup for a couple years when I started and it still gets the job done. just make sure you shoot in a flat color profile for achieving the highest dynamic range that camera can produce. there is plenty of decent cameras on The market these days, but for those cameras that work the best for shooting real estate I’ll have to make A separate video. for those who have been shooting real estate videos already and want to step up, I’d recommend this camera. this is a C 200 and this is by far my favorite cinema camera not only for real estate shoots. the body with accessories and memory cards will cost you about $8k which is isn’t cheap but isn’t expensive either based on what it’s capable of. it shoots 4k up to 60 frames per second in RAW and delivers stunning 15 stops of dynamic range. On chain with famous Canon colors you get amazing beautiful image. RAW is very important, because it helps you to extend and push the dynamic range to the limits plus usually RAW is at least 10 bit image which helps with color accuracy With this camera I can use any Canon glass since it has the standard Canon EF mount. in this case again I can use tokina 11-16mm and Sigma art 18-35mm which is about $800 lens as you can see I don’t have to use the fancy glass here, more importantly is camera sensor and high dynamic range this camera will not fit and will not stand on the regular gimbal like zhiyun crane 2 – that’s why I had to get a DJI Ronin S which is about $600 and it works great. the reason why I don’t get bigger gimbals like Ronin 2 or Ronin MX simply because this one is a lot smaller and takes less time to assemble plus I like the nature of holding this gimbal, the way I can distribute the weight, which means I can do a lot more work before I get tired. drones. these days it’s a must-have in real estate videos. Realtors want to show properties from above, how big is the lot, how beautiful the neighborhood, or proximity to the ocean, or whatever is imported near the house. I have a DJI inspire 2 with an x5s, but it’s an overkill for real estate videos and again it’s all about the size you don’t want to care too much equipment in your Trunk, you don’t want to take Too much time assembling this equipment. I use the Mavic pro 2 with a Hasselblad Lens this drone is amazing, very easy to fly has a lot of smart features like all orbit when you perfect a fly a circle around the property and it has many other features. I don’t use them often though, but it’s good to have it’s a very small drone doesn’t take too much space, it keeps up even in a strong wind and it delivers great 4k footage. there is no right or wrong what you’ll start shooting first Drone or interior, living room or bedroom. as long as you can put it all together on post, the order doesn’t matter. I personally prefer shooting in order that closest to the one I’m gonna put on the timeline when I edit it, simply because it’ll save me time and time is important. you don’t want to spend weeks or even days delivering the video. Realtors always want the video to be delivered as soon as possible I usually deliver videos within 3 days after the shoot there is no many camera movements in shooting real estate. they are all pretty simple and straightforward. push ins and outs, pans, tilts up, tilts down and combination of push ins and pans, but they all have to be very smooth and unshakable. you have to keep horizon and verticals, since it’s an architectural shoot. Real estate photographers always keep horizon and vertical straight, otherwise it will look awkward. of course for close-up shoots you can break this rule, but for white angles it’s better to keep it straight let’s talk about the angles. as we’ve spoken already, I use 11-16mm and 18-35. real estate video doesn’t mean you have to shoot everything in extremely wide angle lots of video shooters get it wrong. Real estate video isn’t about showing every single corner, it’s about showcasing the best of the house has. showing the feel of it, the vibe, the Features, lately I use 18-35mm, unless it’s very tiny space. switchung to 35 millimeters I can get very tight close-up. if you see in the property something nice you unique, details take a shot of it. if you don’t know any special about the house, ask your Realtor maybe something that looks normal to you can be very expensive or has its own Uniqness, like a rare marble that used for countertops or some special wood used in the furniture. you’ll be surprised how many cool things you can find. using best equipment isn’t always enough, sometimes even cameras with 15 steps of dynamic range can’t get you enough. the thing is the human eye can see about 20 stops of dynamic range, that’s why when we take a picture of window from a home at daytime it’s very contrasted. it’s either too dark inside or too bright outside. but with eyes we see everything perfectly fine. very often I face these issues when I shoot beach houses, houses with a small windows or tunnel like interiors. it’s like to shoot out of a cave. photographers take about four to five shots with a different exposures and merge them in one. I don’t have the luxury to shoot video with multiple exposures because in this scenario I have to repeat the exact same moment every single time, which is impossible to do, unless I have a cine robot. but I came up with a solution. what is video? video is pictures side to side moving with a speed of 24 frames per second. time-lapse technique is basically taking pictures and putting them together in a timeline. what if I Combine photographers multiple exposure technique and time-lapse. I bought a motorized slider which I’m able to program for movements I need. I put my Canon EOS R set and bracketing mode when it does three shots with a different exposure. the slider will trigger the camera and move it on the next shot. at the end you’re going to have about thousand pictures for a 10 second video. you’ll have to edit them in a Lightroom and put them together on a timeline afterwards. by doing this, you’re going to achieve about 19 stops of dynamic range, which is very close to the way we see with eyes. this way we’ll be able to see inside and outside even when we’re shooting in “cave” properties. I hope this information today was useful for you. hit the like button if you liked this video or dislike if you didn’t. click on subscribe button, if you want to watch more videos like this thank you for your time. bye

10 thoughts on “How to Shoot Real Estate Video / Filming Techniques and Workflow

  1. Trying to get into real estate videography myself, this video is one of the best on Youtube! Loved the Timelapse trick to have HDR video

  2. Some great stuff here! Final images look amazing!

    I’d love to see what you’ve produced with the EOS R, I just picked one up and will be shooting real estate with it. Do you have any examples of what you’ve been able to achieve with this camera?

  3. Great video Hugo! I'm currently using the Tokina 11-16mm lens but have sunlight problems. The image is not as sharp as I would like and there is some purple distortion with my image sometimes. Have you had this problem?

  4. Hi Hugo … good stuff and nice shooting-editing. And NICE equipment.
    Do you typically shoot in 60fps and/or 30fps and then edit on a 24fps timeline and then render at 24fps? Thanks, Chuck : +)

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