How Canadian Agents Can Get Results with Chinese Real Estate Buyers

How Canadian Agents Can Get Results with Chinese Real Estate Buyers


With almost 2.9 billion US dollar worth of inquiries for Canadian real estate in 2016, Chinese buyers are one of the largest groups of foreign property buyers in Canada. More impressively, despite foreign buyer taxes in Ontario and British Columbia, Chinese buyer interest in Canadian real estate grew 30% year-on-year in the first half of 2017. The year before, it saw 44% year-on-year increase. But who are these Chinese buyers really? On Juwai.com, about 10% of searches for Canadian real estate come from Chinese residents in Canada, while 90% are Chinese consumers located abroad looking to invest in Canada. However, not all Chinese are the same. Depending on where they come from, each Chinese buyer may have different motivations, budgets, and preferences when purchasing properties abroad. So, Chinese living in Canada vs. Chinese living overseas, like mainland China or Hong Kong, can have very differing preferences and motivations. According to Juwai data, 23.4% are buying for education purposes. These are Chinese buyers searching for a place for their children to live while attending school or university and Canada’s top-notch education is one of the most sought-after by Chinese. 2% would like to emigrate to Canada, 73.5% are buying for their own use, while 32.8% are looking for a good investment opportunity. As you can see, there are many different reasons why Chinese are interested in buying Canadian real estate. Currently, there are no rules or laws limiting foreign buyers from purchasing property in Canada. This means Chinese buyers may purchase any property that is available to Canadian buyers. That said, in some areas, like in Ontario’s Greater Golden Horseshoe or Vancouver market, they would be required to pay a local 15% Non-Resident Foreign Buyer’s Tax. But how can they find Canadian properties? Buyers from China are browsing the Internet from behind China’s Great firewall which limits their access to the majority of foreign websites. This means it matters where your listing is hosted, otherwise they simply cannot see it. Furthermore, Chinese property buyers read and speak Mandarin Chinese – so it’s crucial that you can provide content and support in their language. So what can you do to reach this segment of the market? We’re here to help. With 2 million monthly visitors, Juwai.com is the largest Chinese international property platform: We’re hosted behind China’s Great Firewall, which means listings can be viewed by Chinese property buyers and investors no matter where they are in the world. Listings are presented in Chinese, with your branding and your contact information, so Chinese buyers will not only have access to your listing content despite China’s Firewall, but they’ll able to view them in their language as well. All Canadian property listings can be found on Juwai’s Canada property search page located here: www.juwai.com/caproperty We also offer tools for agents to bridge online advertising efforts with offline solutions – such as QR codes for Chinese to scan and view listings on their phone or tablet, or brochure downloads for you to print out directly and hand out to Chinese buyers visiting your open house. To get started, register with us at list.juwai.com to login to Juwai Admin to get more information about products and solutions. Our team is also here to help you to build the campaign that’s right for you. Then, you can use the Juwai Admin system, which is designed for you to manage your
Chinese language listing content in English If you don’t speak Chinese, our Chinese Consumer Support Centre can assist by answering questions from Chinese buyers for all listings featured on Juwai.com. When a Chinese buyer inquires on your property, that information is translated into English and then send to you. Now that you know all this, don’t let another vendor presentation fall short. Show home sellers how you’re marketing to an international audience of Chinese buyers with Juwai.com.

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